Market Intel

Intel

As Metro Phoenix Home Prices Rise, So Does The Number Forced To Rent

Rents in Maricopa County had been steadily climbing even before the start of the pandemic in March 2020. With Metro Phoenix home prices now soaring to record levels, more people are being forced to rent houses, condos and apartments, which adds more upward pressure on rents. “There’s a certain segment

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Intel

Recalibrating Multifamily Marketing Math

Lease attribution has confounded many apartment marketers since the internet was created. A critical aspect of digital spend and strategy, attribution is often tallied through complex calculations, assumptions, and even guesswork. And with the number of apartment listing channels growing—particularly in social media—finding a consistent and reliable method is vital.

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